US Crypto Adoption Sees Resurgence, Bitcoin Remains Dominant: Deutsche Bank

According to a recent retail survey conducted by Deutsche Bank, covering 3,400 consumers across the US, UK, and EU, the US has witnessed a revival in crypto adoption. The survey found that participation rates in the US rebounded to 12% in March, up from 7% in February, returning to levels last seen in July 2025. Notably, bitcoin exchange-traded funds (ETFs) experienced a significant resurgence in March, with net inflows of approximately $1.3 billion, signaling a renewed interest from institutional investors. Analysts Marion Laboure and Camilla Siazon noted in the report that 'US crypto adoption rates recovered in March after steadily declining since July 2025.' The stabilization of crypto prices in recent times, driven by renewed institutional demand and geopolitical factors, has contributed to this trend. Bitcoin, in particular, rose roughly 9% in March, recovering towards the $70,000 mark after earlier declines. However, it remains down over 20% year-to-date and well below its late-2025 peak above $120,000. The recovery has been uneven, with prices repeatedly testing resistance around the mid-$70,000 range. Despite this, trends in the UK and Europe have been more muted, with adoption rates dipping slightly in the UK and remaining steady in Europe. Interestingly, consumer sentiment on bitcoin's price outlook remains subdued, with a majority of respondents expecting bitcoin to trade lower than current levels by the end of 2026. Nevertheless, bitcoin remains at the center of the crypto market, with roughly 70% of crypto investors holding bitcoin, and it is the top choice for future investment. The report also noted that traditional assets, such as gold and the S&P 500, continue to compete for investor attention, although the gap has narrowed in the US. Demographically, crypto adoption remains skewed towards men and higher-income households, but there are gradual gains among women and lower-income investors, with younger consumers showing the fastest growth in participation.