US Crypto Adoption Sees Resurgence, Bitcoin Remains Dominant, According to Deutsche Bank

A recent survey by Deutsche Bank reveals that crypto adoption in the US has experienced a notable rebound, with participation rates increasing to 12% in March from a February low of 7%, mirroring levels last seen in July 2025. The report, which polled 3,400 consumers across the US, UK, and EU, suggests that adoption rates have not exceeded 14% since the survey's inception in 2023. Furthermore, bitcoin exchange-traded funds (ETFs) witnessed a significant resurgence in March, attracting approximately $1.3 billion in net inflows, indicating renewed institutional interest after a sluggish start to the year. Analysts Marion Laboure and Camilla Siazon noted in the report that 'US crypto adoption rates recovered in March, following a steady decline since July 2025.' The stabilization of crypto prices, particularly bitcoin, which rose roughly 9% in March and briefly surpassed $77,000, has been driven by renewed institutional demand and easing geopolitical tensions. However, the recovery remains uneven, with prices repeatedly testing resistance around the mid-$70,000 range. Despite the rebound in participation, consumer sentiment regarding bitcoin's price outlook remains subdued, with a majority of respondents expecting prices to decline by the end of 2026. Notably, bitcoin remains the most widely held and preferred cryptocurrency for future investment, with roughly 70% of crypto investors across regions holding the asset. Traditional assets, such as gold and the S&P 500, continue to compete for investor attention, although the gap has narrowed in the US, where preferences are more evenly split. The report also highlights demographic trends, with crypto adoption skewed toward men and higher-income households, although gradual gains are being made among women and lower-income investors.