US Crypto Adoption Experiences a Resurgence, with Bitcoin Maintaining its Dominant Position

A recent survey conducted by Deutsche Bank, covering 3,400 consumers across the US, UK, and EU, reveals a significant rebound in US crypto adoption, rising to 12% in March from a February low of 7%, thereby returning to levels last seen in July 2025. The report highlights that adoption rates have never exceeded 14% in the survey's history, dating back to 2023. Furthermore, bitcoin exchange-traded funds (ETFs) witnessed a resurgence in March, attracting approximately $1.3 billion in net inflows, signaling renewed institutional demand after a slow start to the year. Analysts Marion Laboure and Camilla Siazon noted in their report that US crypto adoption rates recovered in March after steadily declining since July 2025. Crypto prices have shown signs of stabilization following a volatile start to 2026, driven by renewed institutional demand and geopolitical tailwinds. Bitcoin experienced a 9% increase in March, recovering towards the $70,000 level, although it remains down over 20% year-to-date and well below its late-2025 peak above $120,000. More recently, prices have pushed higher into the mid-$70,000s, briefly surpassing $77,000 amid easing geopolitical tensions and improving risk sentiment. The recovery has been uneven, with prices repeatedly testing resistance around the mid-$70,000 range. Analysts consider this level a key breakout threshold for further upside, while macro pressures, including higher-for-longer interest rates and energy-driven inflation, continue to weigh on crypto alongside broader risk assets. Elsewhere, trends were more muted, with UK adoption dipping slightly to 9% but remaining structurally higher over the long term, while Europe held steady at 7%. Despite the rebound in participation, consumer sentiment on bitcoin's price outlook is subdued, with a majority of respondents expecting bitcoin to trade lower than current levels near $75,000 by the end of 2026. In the US, 19% anticipate prices landing between $20,000 and $60,000, while 13% expect a drop below $20,000. Only a small minority, around 3% in the US, foresee a return to record highs near $120,000. Bitcoin remains firmly at the center of the crypto market, with roughly 70% of crypto investors across regions holding bitcoin, far exceeding ownership of stablecoins such as USDT or USDC. It is also the top choice for future investment, cited by 69% of US respondents. Traditional assets continue to compete for investor attention, with gold and the S&P 500 remaining favored overall, though the gap has narrowed in the US, where preferences are more evenly split across the three. Demographically, crypto adoption remains skewed toward men and higher-income households, though the report noted gradual gains among women and lower-income investors. Younger consumers, particularly in the UK, showed the fastest growth in participation.