US Crypto Adoption Sees a Resurgence, With Bitcoin Maintaining Its Dominance

A recent retail survey conducted by Deutsche Bank, covering 3,400 consumers across the US, UK, and EU, reveals that crypto adoption in the US has made a significant comeback. The survey found that US participation rebounded to 12% in March, up from 7% in February, returning to levels last seen in July 2025. The report highlights that adoption rates have not exceeded 14% in the survey's history, dating back to 2023. Furthermore, bitcoin exchange-traded funds (ETFs) experienced a resurgence in March, attracting approximately $1.3 billion in net inflows, signaling renewed institutional demand. Analysts Marion Laboure and Camilla Siazon noted that US crypto adoption rates recovered in March after steadily declining since July 2025. The stabilization of crypto prices, driven by renewed institutional demand and geopolitical factors, has contributed to the rebound. Bitcoin prices rose roughly 9% in March, recovering toward the $70,000 level, although they remain down over 20% year-to-date. The recovery has been uneven, with prices repeatedly testing resistance around the mid-$70,000 range. Despite the rebound in participation, consumer sentiment on bitcoin's price outlook remains subdued, with a majority of respondents expecting prices to trade lower than current levels by the end of 2026. However, bitcoin remains at the center of the crypto market, with roughly 70% of crypto investors holding bitcoin and citing it as their top choice for future investment.