The Aave community has voted in favor of the 'Aave Will Win' proposal, a framework that redirects all revenue from Aave-branded products back to the DAO, consolidating economic rights under the AAVE token. This move marks a significant shift, with the DAO now responsible for funding Aave Labs' activities. The proposal also approved a $25 million stablecoin grant and 5,000 AAVE token allocation to Aave Labs.
The decision resolves a dispute that began when swap fees were redirected away from the community treasury, and it decisively favors token holders. With protocol revenue expected to match $140 million in 2026, the application layer is set to generate additional revenue through Aave Pro, Aave App, Horizon, and Aave Kit. The proposal aims to prevent 'value leakage' and promote a 'fintech-like experience' for mainstream users, with measurable goals for service providers and planned governance process improvements.
Aave V4's reinvestment feature and new 'Spokes' are also expected to create additional revenue streams and expand collateral options. As the largest lending protocol in DeFi, Aave aims to scale from $40 billion to $1 trillion, positioning itself as a financial network for fintech, banks, and asset managers.