How Businesses Can Leverage Stablecoins to Generate Revenue

The $300 billion stablecoin market has evolved beyond its initial purpose of facilitating fast global transactions, with companies now exploring ways to fully utilize these digital assets. This shift is driving a new wave of adoption, as the industry transitions from building infrastructure to focusing on real-world business applications, says Chunda McCain, co-founder of Paxos Labs. In a recent interview, McCain noted that the initial step of obtaining a stablecoin has given way to a new question: what can be done with it? Paxos Labs, a subsidiary of Paxos, the New York-based digital asset firm behind popular stablecoins like PYUSD and USDG, has raised $12 million in strategic funding to develop a 'financial utility stack' that enables companies to convert digital assets into products through a single integration. The newly launched Amplify Suite offers three core tools: Earn, which provides yield on digital assets; Borrow, which allows lending against them; and Mint, which supports the creation of branded stablecoins. This suite enables firms to integrate tokens into their business and add capabilities over time. For years, enterprise crypto adoption has focused on 'first-touch' capabilities like trading, custody, or issuing a stablecoin, which have rarely generated returns on their own. However, the opportunity lies in how these assets are utilized. Payments are a prime example, as merchants typically lose 2-3% in fees, while stablecoin rails can reduce costs and generate yield on on-chain balances. This allows companies to turn a traditional cost into revenue. Some novel use cases exist at the intersection of payments and credit, where payment providers can track merchant revenues and cash flow, positioning them to underwrite loans. This could enable merchants to access financing based on real-time performance, earn yield on incoming payments, and settle instantly across borders. While not every company needs its own stablecoin, many can benefit from integrating existing ones to reduce costs and increase yield. The shift may lack hype, but it has a tangible impact on how businesses operate, as stablecoins start to reshape margins, unlock credit, and change how money moves globally, particularly where traditional systems are costly or slow.