The Aave community has voted in favor of the 'Aave Will Win' proposal, a framework that redirects 100% of revenue from Aave-branded products back to the DAO, consolidating economic rights under the AAVE token. This shift makes the DAO responsible for funding Aave Labs' activities, with a $25 million stablecoin grant and 5,000 AAVE token allocation approved. The proposal resolves a dispute that began when swap fees were quietly redirected away from the community treasury. The 'Aave Will Win' proposal decisively favors token holders, supplementing protocol revenue with application-layer revenue from Aave Pro, Aave App, Horizon, and Aave Kit.
The ambition lies in the application layer, with Aave App targeting mainstream users and generating fees for the treasury. The proposal takes a hard line against 'value leakage,' with service providers required to build exclusively for Aave.
Technical advancements include Aave V4's reinvestment feature and the expansion of collateral options. With roughly $25 billion in total value locked, Aave aims to scale from $40 billion to $1 trillion, positioning itself as a financial network for fintech, banks, and asset managers.