The Aave community has voted in favor of the 'Aave Will Win' proposal, a landmark framework that redirects 100% of revenue from Aave-branded products back to the DAO, consolidating economic rights under the AAVE token. This shift makes the DAO responsible for funding Aave Labs' activities, with a $25 million stablecoin grant and 5,000 AAVE token allocation approved. The proposal resolves a dispute that began when swap fees were redirected away from the community treasury, exposing a deeper tension over control of the protocol's revenue-generating products. The 'Aave Will Win' proposal decisively favors token holders, supplementing protocol revenue with application-layer revenue from Aave Pro, Aave App, Horizon, and Aave Kit.
The proposal also takes a hard line against 'value leakage,' requiring service providers to build exclusively for Aave. Technical developments include Aave V4's reinvestment feature and the expansion of collateral options through 'Spokes.' With roughly $25 billion in total value locked, Aave aims to scale from $40 billion to $1 trillion, positioning itself as a financial network for fintech, banks, and asset managers.