The Aave community has voted in favor of the 'Aave Will Win' proposal, a framework that redirects all revenue from Aave-branded products back to the DAO, consolidating economic rights under the AAVE token. This move shifts the responsibility of funding Aave Labs' activities to the DAO, with a $25 million stablecoin grant and 5,000 AAVE token allocation approved for Aave Labs. The proposal resolves a dispute that began when swap fees were redirected away from the community treasury, and it decisively favors token holders, supplementing protocol revenue with application-layer revenue from Aave Pro, Aave App, Horizon, and Aave Kit.
The Aave App will target mainstream users with a 'fintech-like experience', and the proposal takes a hard line against 'value leakage', with service providers required to build exclusively for Aave. The technical side will see the introduction of Aave V4's reinvestment feature, creating an additional revenue stream, and the expansion of collateral options with 'Spokes'. Aave holds roughly $25 billion in total value locked, with a target to scale to $1 trillion, positioning itself as a financial network for fintech, banks, and asset managers.