The Aave community has voted in favor of the 'Aave Will Win' proposal, a landmark decision that redirects 100% of revenue from Aave-branded products back to the DAO, effectively making the DAO responsible for funding Aave Labs' activities. The proposal, deemed the most important in Aave's history, includes a $25 million stablecoin grant and a 5,000 AAVE token allocation to Aave Labs.
This shift towards a token-centric model aims to prevent 'value leakage' and ensure that service providers build exclusively for Aave, with measurable goals and improved governance processes. The move resolves a months-long dispute that began when swap fees were redirected away from the DAO treasury, and it consolidates economic rights under the AAVE token. With Aave holding roughly $25 billion in total value locked and generating $140 million in annual revenue, the proposal sets the stage for the protocol's ambitious goal of scaling to $1 trillion and becoming a financial network for fintech, banks, and asset managers.