US Sports Teams: Launching Fan-Token Strategies with Clarity
The conversation around fan tokens in the US has shifted significantly. No longer is regulatory uncertainty a barrier to launch. On March 17, 2026, the SEC and CFTC issued joint guidance, classifying fan tokens as digital collectibles and tools, providing a clear framework for US sports franchises to engage with their fans. This guidance names Socios.com and Fan Token as examples, marking a signi…